NICOLE SALOW
Designer
ABOUT ME
I am forever optimistic, open-minded, and love adventures! A few of my favorite things are design, photography, live music, the great outdoors, and sustainability! I have a wide array of professional and life experiences that have shaped the person I am today: adaptable, patient, creative, and ready to jump in with both feet.
I currently live in the Greater Chicago Area, Illinois.
EDUCATION
Master of Applied Computer Science (Web Development)
Saint Xavier University
Certificate of User Experience Design
Google
B.A. Graphic Design
B.A. Journalism & Mass Communication (Magazine Journalism)
Drake University
WORK EXPERIENCE
August 2022 - Present
SENIOR GRAPHIC DESIGNER | IT
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Design and Art Direction: Executed all phases of design for web, UI, print, digital, marketing collateral, email, social media, video, presentations, and landing pages.
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Creative Problem-Solving: Evolved Spruce’s brand direction across multiple channels, creating a consistent brand experience across web, social, marketing, and events.
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Brand Strategy: Shaped the strategic vision and goals for the brand and marketing team by identifying and sharing ideas that created business and user value.
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UX / UI Design: Redesigned the Spruce website from ideation to high-fidelity mock-ups, resulting in a user experience that aligned with the brand and met business objectives
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Data Visualization: Produced complex technical and social media graphics leveraging Adobe Creative Suite, leading to a 15%* increase in social audience engagement.
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Project Management: Integrated creative project management software, boosting workflow efficiency by 35%* and project completion rates by 10%*.
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Collaboration: Worked closely with multiple teams to understand timelines, strategy, and specs, and incorporate feedback into designs, ensuring brand alignment.
August 2019 - August 2022
GRAPHIC DESIGNER | Higher Education
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Design Innovation: Conceptualized and applied visual design principles to create 35+ monthly branded assets, emphasizing typography, composition, color theory, and hierarchy.
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Process Management: Ensured brand consistency with up-to-date brand guidelines, managing all aspects of the print and digital design process from concept to completion.
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Strategic Adaptation: Transformed strategies and creative briefs into branded design solutions, incorporating feedback and ensuring alignment with project goals.
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Management and Mentoring: Guided student design team, implementing an onboarding program for design student workers to streamline processes and encourage growth.
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Collaborative Leadership: Nurtured strong, proactive relationships with cross-functional teams, fostering collaboration and effective communication across the university.
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Printing Precision: Delivered flawless press-ready files, approved proofs, and conducted press checks, ensuring the highest quality, quantity, and cost accuracy.
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Workflow Optimization: Identified and addressed proofing bottlenecks, cutting creative proofing time by 50%, saving significant costs through innovative software and strategies.
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Sustainability Co-Chair: Orchestrated events, managed social media, and mentored student workers, driving a 10%* boost in campus sustainability initiatives.
February 2016 - July 2019
GRAPHIC DESIGNER II | Gaming
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Design Management: Managed fast-paced design work across multiple campaign deadlines with seasoned efficiency and meticulous attention to detail.
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Multifaceted Design Expertise: Designed 50+ print and digital advertising assets, including billboards, direct mail pieces, social media, and marquee images using Adobe Creative Suite.
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Brand Collaboration: Collaborated with copywriters and design managers to uphold both individual casino and Boyd Gaming brand standards on all creative marketing campaigns.
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Training Leadership: Established an onboarding program for new hires, overseeing new employee training and providing continuous guidance and mentorship to trainees.
October 2015 - December 2016
PRODUCTION MANAGER | Photography
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Photo Editing: Retouched family, senior and sports portraits from RAW files, designed custom albums and wall art, and created social media content.
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Photography Assistance: Assisted the photographer during both in-studio and on-location photo shoots for high school seniors, sports teams, and families.
May 2011 - July 2015
ENGLISH TEACHER | Education ( South Korea )
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Created engaging PowerPoint presentations, games, and learning materials to enhance students’ experiences.
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Designed and implemented a 10-week English course for Korean military students, including supplemental PowerPoints and creative worksheets.
SKILLS / SOFTWARE
Adobe Illustrator
Adobe InCopy
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe XD
Android Studio
Atlassian Jira
Figma
Google Workspace
Hubspot
HTML / CSS
Microsoft PowerPoint
Miro
Visual Studio Code
Wrike
Ziflow
Skill I'm Learning
Adobe After Effects
Adobe Premier Pro
Javascript
Node.js
React